Meet Brad

Brad Schimel was elected Wisconsin’s Attorney General in 2014, winning an overwhelming majority of Wisconsin’s 72 counties. Since taking office, he has worked to roll back job-killing regulations that stall job growth and has led the fight against prescription drug abuse, human trafficking, and elder abuse. He has worked tirelessly with the brave men and women of law enforcement to keep our communities and families safe.

Under Brad’s leadership, the Wisconsin Department of Justice has turned its focus to fighting prescription pain killer abuse. Launching the “Dose of Reality” campaign has raised awareness of the dangers of prescription opioid abuse and through its drug take back program has collected almost 330,000 pounds of prescription drugs.

He has also prioritized preventing Internet crimes against children and violence against women. Brad is a national leader in the fight against human trafficking, ensuring our streets are safe from criminals who prey on Wisconsin’s most vulnerable.

Brad serves as a watchdog for Wisconsin families. Together with a coalition of Attorneys General from across the country, Schimel has lead numerous lawsuits challenging overreach by the federal government that would cripple the economy and hurt Wisconsin families. Most recently, is leading a 20-state lawsuit to urge the courts to rule the individual mandate component of the Affordable Care Act unconstitutional.

Brad and his wife, Sandi, raise their two daughters in Waukesha County where Brad previously served as the elected District Attorney. For the 2017-18 school year, the Schimel’s have welcomed Kalina, a foreign exchange daughter from Poland.

Brad has been a Harley-Davidson owner for more than two decades.


  • Streamlined background checks for gun purchases and expedited concealed carry permits.
  • Led initiatives that support victims of domestic abuse and violent crime, such as Marsy’s Law and the Safe at Home program.
  • Created the Elder Abuse task force to protect seniors from fraud and harm.
  • Launched the Dose of Reality campaign to increase awareness about opioid abuse, a program many other states have modeled directly.
  • Led Drug take Back Days across the state to safely dispose of unused prescription drugs, amassing 17 semi trucks full.
  • Promoted officer wellness to keep the men and women of law enforcement healthy and enabled to do their jobs.